More Than a Resume
Electronic Press Kits (EPKs) are often compared to resumes, but they are much more than that.
Any creative professional will tell you one of the biggest challenges in having a successful full-time career is finding a stable source of income. As much as the internet has levelled the playing field by opening up access, the sheer volume of creative content makes it near impossible to hold anyone’s attention. A conventional resume format just doesn’t cut it – for artists, DJs or any creative professional effective online marketing makes the difference between being known and remaining unknown.
Today’s image-conscious market expects polish and authenticity.
Media Kits and Press Kits are not just for big budget artists with a management team. Even underground artists with no management oversight are recognizing the power of a brand image. Media kits and press kits are the most impactful way to represent your brand, and showcase your talent and accomplishments. DJs are using professionally designed EPKs to reach booking agents and venue owners, and break-through artists are using them to share their music with galleries and labels.
You need every competitive advantage.
Attention is a highly prized commodity and the competition is stiff to get the right people to notice. Agency representatives, club owners, venue management, booking agents, record labels are all on the lookout for an artist with charisma and presence – someone with personality and an edge. Extensive experience also helps!
First impressions have power – make every moment count. If an agent is getting a dozen emails a day asking for bookings, and you’re the only one with a professional kit, you can count on being noticed.
Prove your brand value.
Value is what makes someone decide to choose a brand. A professionally designed kit goes beyond listing your accomplishments, it proves exactly the amount of effort and money you’ve invested into your brand. From investing in the right equipment to create quality art, to launching a website and distributing a kit, every investment you make in your brand shows a potential decision-maker or investor that you have done your work, and are committed to putting in as much as you expect to get.
Your gateway to gigs
Press kits represent your brand in a serious light, putting your achievements and experience upfront for key decision-makers in your market, showing them without a doubt that get what it takes to stand out.
Your kit is an irreplaceable visual marketing tool that is meant to grab the attention of your clients, and showcase your vision and values.